Jesus Muhammad interviews C-Tea Beat
You could call him a cross between The Godfather and the Pied Piper of Hamelin. His name is only now beginning to make the rounds, but he’s a producer who’s been around for a long time, with a number of hits to his name. That’s because C-Tea Beat prefers to stay in the background, away from all the lights of show business. Nonetheless, those strings he pulls on get speakers banging, people singing songs he’s worked on, and others moving to tunes he’s worked his magic on. Jesus Muhammad met up with him at the venue of a writing camp held somewhere in East Legon for a conversation.
Yo C-Tea.
Thanks for making time to talk to me. I can see it’s really busy in here. We’re
basically here to find out who the man C-Tea is, what your story is. But before
all of that, big congrats on your Grammy win.
Haha. Thanks
chale. Bless up!
You’re one of
the select few from this side who have managed to attain that kind of
recognition. For sure, having a Grammy to your name is honourable, but in my
opinion, I don’t believe that’s all a musician, especially a non-American one,
should strive for. There are many legendary musicians, even from the US, who
have never won a Grammy and their legacy is still untouchable. It’s a wonder to
me, and a source of worry as well, how for some years now, the Ghanaian music space
has become so Grammy conscious. Grammy this, Grammy that. Surprisingly, most of the guys making all that
noise aren’t even putting in the required work. You’ve showed us that it’s
about the work, not the talk; that the work should talk for itself.
Hahaha.
Thanks chale. I appreciate that.
Photo credit: C-Tea Beat
So does the
name C-Tea have any relation to Cocoa Tea, [the Jamaican legend]?
Ermm yeah, it’s
kind of related. Back in JSS, I used to be called Ajoo Lasi; the guys shortened
it to Ajoo. “Ajoo!”, “Azay Ajoo!” Haha. Then I went to secondary school. I used
to be really scared of the seniors, and it turned out that where we had to go
eat, not the dining hall but the bush canteen, was where the seniors used to
typically hang out. And chale you know how rampant and severe bullying was back
in the day, it was no joke at all. I doubt the kids today have it like we used
to. Because of bullying, instead of staying in a dormitory on campus as a
freshman, I decided to stay in a hostel in town, just so I could have my peace
of mind. Having made the decision that I wanted to stay as far away from the
seniors as possible, I started taking Milo and biscuits to school. I used to prepare
the Milo and bottle it myself. I’d find a corner somewhere on campus where I
could hide and enjoy my meal in peace when it was break time. Making Milo
became something that I did a lot, and the other guys in the hostel used to see
how I thick and rich I used to make it. Haha. One day, while I was in the
corner enjoying my drink, one of the guys found me hiding there and said “but
chale, you knorr say you really dey like make cocoa tea?”. Out of nowhere,
another guy also showed up and said “the cocoa tea dey go on!”. Fast forward, one
of my classmates was chatting with a girl in class some time later, and when
he’d ran out of things to talk about, he made me the topic. He asked her while
pointing to me, “you see that guy, do you know his name in the hostel?”. And you
know how when women like a nickie, they don’t stop calling the name. Once he told
her, the name spread like wildfire. But there was already the Jamaican musician
called Cocoa Tea, so I modified mine by making it C-Tea. And yeah, that’s how I
became C-Tea.
Ohok. Hahaha.
That’s an interesting story. What’s the name on your documents tho?
The name
given to me by my parents is Jonathan Takyi-Mensah.
What’s your
background, C-Tea? Where were you born? Where did you grow up?
The exact
place where I was born was the Agona Dunkwa Hopsital, but I grew up in Swedru
with my grandparents; strangely enough, I’d always thought that they were my
parents.
Oh yeah?!
Yeah chale.
Haha. I only found out when I’d grown up. We’ll delve into that later.
Ok.
In 2007, my
mum, who is a teacher, was posted to Tema. So I moved with her. It was a whole
different environment and vibe, compared to Swedru. Swedru is a small town so
we all kind of knew each other, but Tema...! Tema is a huge city. Just like any
other migrants tho, we had to quickly read the system, adjust suitably, and
find our feet. We own a house in Community 25 now and that’s where we live. God
has been good, that’s all I can say.
Nice. How
about education tho? Where did you school?
I attended
the Calvary School in Swedru for my basic education, then attended Aggrey
Memorial A.M.E Zion Secondary School in Cape Coast. I completed in 2007. It was
after leaving Aggrey that I moved to Tema with my mum. It had been my dream to
go to uni abroad; back then, then all the boys boys want fly, nobody wanted to
be in Ghana. So that was the energy I was on. Unfortunately, I couldn’t make it
to school abroad because I was denied the visa. Looking back now, I realise
that I was denied the visa because I didn’t know much about myself to answer
questions appropriately during the visa interview. For example, when you’re
filling visa application forms and stuff like that, certain questions are asked
and when I had to fill in my father’s name, I was told it was Alex Mensah when
I asked. I didn’t know anyone called Alex Mensah; at least, that wasn’t the
name of the person who I’d all along thought was my father. I was never told
who he was, but I cast my mind back to an incident where I was taken to go see
a charred body at a hospital as a kid, and after putting two and two together,
it hit me that that had actually been my dad I’d been taken to go see. He
passed away in an accident. So yeah, I had everything done for me and that
deprived me of the opportunity to get to know myself. Unfortunately, we
sometimes tend to think money solves every problem but that’s wrong. Getting to
know yourself and what you want to achieve is of the utmost importance. Once
that’s achieved, that’s half or even more than half of the work done. It also
makes it easier for others to assist you. So yeah, I got denied an American
visa twice because I didn’t know myself. Unfortunate, right?!
Yeah, that’s
quite unfortunate.
I’d really
wanted to study film and animation; I had a passion for those things, and I
loved cameras and gadgets in general. Prior to all of this tho, or let’s say
while all this was going on, I had been pursuing a course at IPMC. It was cool
and all for a year but after a year, I got denied the visa for the second time
and it took a heavy toll on me. It got me depressed. Just within the week that
I’d been denied the visa, my uncle mentioned that he had an upcoming business
trip to South Africa, and realising how depressed I had become, he asked me to
join him on the trip in a bid to lift my spirits. I told him I wasn’t
interested in travelling to any African country, all I wanted to do was to go
to America. I was even granted the South African visa without showing up at the
South African High Commission. Haha. So I joined my uncle on the trip for one week,
and that was when I realised “God damn! This place is far from what I’d ever
imagined! It feels like the UK, maybe even better. And I see all my black
people around so I can even blend in nicely.” So guess what? I stayed an extra
week in South Africa, my uncle left me there. Haha. Leaving the comfort of my
hotel room, I walked around the city a lot. It wasn’t only in a bid to see the
city tho; I was also on a quest to find a music shop where I could buy some
gadgets for music.
As in gadgets
to listen to music or gadgets to make music?
Gadgets to
make music. I started making music in 2004, that was in the first year of
secondary school. I had some friends who had desktop computers and I also had
one; the ones with the big headed monitors. Haha. So I’d started making music
digitally from that time. Even though I wasn’t great at the time, I kept
learning; I clearly had the passion. While most of the guys were playing video
games like FIFA, I was focused on making beats. It progressed from there. I got
myself a laptop and other stuff to help me with my music, and I kept going up
from there. I wouldn’t say I followed music tho, it rather followed me. I
digressed tho. So being in SA, I wanted to take advantage of the trip to
purchase gadgets to enhance my music production because I needed to up my game.
I eventually found a shop where I bought some gadgets and a microphone. While I
was paying for the items I’d picked up, the shop attendant mentioned it to me
that they also had a music school. As in, the owners of the shop also run a
music school. Excited, I asked if they taught music production using Pro Tools.
The response was “Naah! Not yet. We start that in two (2) years.” So I asked
that my name be put on the waiting list and I also gave them my details asking
them to reach out to me when the course was about to commence so I could
enroll. So I returned to Ghana after two (2) weeks. Fast forward to 2012, I
received a message from them informing me that they were finally enrolling
students for the course.
Photo credit: C-Tea Beat
Oh they kept
their word?!
Yeah, they
did! So on 31st January 2012, I left for South Africa. A few days
after my arrival, I celebrated my first birthday in SA. That was crazy. Haha. After
three years in the school, my name landed on the school’s Wall of Fame as a
thriving student. I was doing great because I was doing something I loved and I
poured all my heart into it. That was the first school I attended where I didn’t
fail at any course. Prior to that, I’d failed at almost everything else that
was school-related. I bombed my BECE chale; I don’t even have both my BECE and
SSSCE certificates. I wasn’t even bothered to go collect them because I fucked
up real bad, I know it myself. But hey, I did what I love and that’s what has
got me here.
Interesting!
So what would you say are you interests? You’ve established that you love
cameras, and you love music. Aside those, what other interests do you have?
I love to
think. I think a lot. I’m not someone who loves to be around lots of people. I’m
not an introvert tho; I go out when I’m ready to step out. But I also enjoy
keeping to myself in my little corner. The reason why I love to think is that
it gives me the space to rejuvenate, and rejuvenation should be one of the most
important parts of every man’s life. And it’s not because I’m bougie or
anything. Life just tends to get overwhelming when you have a lot of people
around you and there’s a whole lot happening around you. You could lose
yourself easily in such environments, meanwhile knowing who you are and finding
your purpose are essential to your success as a person. Having lived all by
myself in a foreign land, knowing no one around me, forced me to spend a lot of
time with myself and I’d say that’s how I found myself. That period taught me
how spending time alone was essential to being and I’ve made it my utmost
priority ever since. I could be with you and be quiet the whole time and it’s
not because I’m sad or anything. I’m very observant. My people-reading
abilities are second to none. I don’t even need to see or hear too much; all I
need is a few minutes of observation and I’ll be able to tell how a scenario
would play out or if someone is real or fake.
Haha. Oh
cool. That’s an important superpower you possess then. It would always come in
handy. So you’ve already mentioned what got you into music. I’d like to know
tho, did you have music around you growing up?
Naah, really nothing
of the sort chale. The only person I knew who was involved in music was my mum.
She was a chorister in the church I grew up attending. Looking back now, I may
have been indirectly influenced by her tho. I’m someone who learns a lot
through the “copy and paste” method. When I see someone do something, I like to
do exactly what I saw them do. Once that’s done, I add my own touch. I’m really
good at mimicking and teasing people; and that’s because I was teased a lot while
growing up. Hahaha.
Hahaha. Who
would you say are your musical influences?
Musical
influences?! Herh! Honestly, Chris Brown is number one but...
Chris Brown?!
Yeah! Chris
Brown! People don’t like him but I love him...
For me I love
Chris Brown. I fucking love Chris Brown!
He’s my G. I think he’s a great guy. It’s crazy to me that he’s taught me a lot and I’ve personally never even met him. Just by listening to him, I learnt a whole lot. Him aside, the producers I looked up a lot to were Pharrell, Timbaland and Kanye joined that list later on. I also look up to myself. Haha. Having those guys as my idols really helped shape my sound. Young C-Tea choose to study their art because he also wanted to be great, and after all these years of perfecting my craft, I’m honoured to say that my work has found its way to their desks…
Photo credit: C-Tea Beat
Oh yeah?!
Yeah, yeah.
Forreal! And their responses showed that they fuck with me too. Their comments
on my work injected me with nothing but pride and joy. People I looked up to
have heard my shit and fuck with it so I’m good. I’m fulfilled. All the years
of painstaking learning and dedication paid off. I appreciate young me deciding
to look up to those guys, so that also makes me one of my inspirations. Oh, and
girls too! They’re also an inspiration.
Hahaha.
Girls? How’s that? Do they push you to do better?
Girls, just
them being there, adds to the ambiance. Some people love to go snorkeling or
scuba diving to see coral fishes for inspiration. Those creatures are lovely
chale and the experience is one that you’ll crave for more often after your
first time. But for me, women are my inspiration. It’s not always even about
the ‘tapping’ sh*t. Being surrounded by women whom I’m friends with, conversing
with them, and enjoying their vibes gives me ideas for creating music.
I feel you. Haha. Let’s talk about your projects now. What are some of the projects you’ve worked on or projects you’ve released?
Honestly, I’ve
worked on a lot chale. But let’s see… So I’ve worked with Black Coffee, with
Flavour, a whole lot of songs with Una Rams. Actually I produced his whole EP.
I call Una my big bro because he really held me down during my time in SA, but
in actuality, he’s younger than I am. I also worked on Tapsy’s album which is
yet to be released; he’s also from SA. I did some stuff with Sarkodie, way
back. And Pato Ranking as well…
I see you
work with Pato [Ranking] a lot.
Yeah, that’s
true.
Do you guys
still work?
Yeah, we do.
Actually, we’re currently working on some stuff.
Ohok. Nice.
I’ll be looking forward to hearing that then. I saw this picture of you,
Sarkodie and Tim Brown from back in the day. It was circa 08, I think…
Haha. Yeah,
that’s true.
Those were your Gs? What’s the relationship with Sarkodie like?
You know
what? That picture was actually taken the [very] first time I was in the studio
with Sarkodie. I used an iPhone at the time and that’s what I took that picture
with.
He wasn’t
your guy?
Naah, I wouldn’t
say that. He was a rapper, and I was a producer. We just met to get work done
and happened to take that picture. Those were the days when he was on the come
up. Everyone expected him to become who he is now. We were hungry for success
chale. We can both confidently say “Mama I made it!” now. Haha.
Which songs
did you guys’ work on together?
A number of
songs but only one of them was released because the disk I saved the stuff we
recorded on crashed. I didn’t have my own studio back then. The one we managed
to release tho was ‘One Time for Your Mind’. I’m sure you can find it on
YouTube or somewhere on the Internet. So aside being the first time I worked
with Sark, that song was my big break, and also my first mainstream record.
Oh nice!
That’s interesting. Sniper also played me a tape of yours where you were
killing it with the vocals…
Oh yeah.
Chale, that was back in SA and during the period when I recorded that tape, I
was in a really dark place. I was struggling chale, being in another man’s land
and not knowing anyone, it’s no joke chale. You already know that in life,
there’s ups and downs, and you sometimes need to go through the down times to
be able to succeed. Being in that low place got me feeling like I had crashed
into a wall and there was no way forward. But the positive part is it also got
me thinking; prior to that, I used to just act on a whim and do things
haphazardly. While going through that episode and processing my thoughts, I
decided to approach things differently going forward. And that’s what made me
reshape myself to be able to become who I am today. I made that project…
What’s it
called?
It’s entitled
I’m Alive. At that point in my life,
I felt like I was dead; to myself and to my career. Like, as a person, I hadn’t
looked within enough to even know myself and I was struggling trying to figure
out what was happening to me. I created the first song as a victory song, a
song of affirmation to remind myself that I was certainly alive and anything
that I’d been dreaming of, I could certainly achieve. So that low place spawned
that project.
How many
songs are on there?
Eight (8)
songs. The first track was ‘I’m Alive’. Even though I had equipment, I went to
a friend’s place to record. I recorded it in the middle of the night and I
cried throughout the recording process. Luckily for me, my friend didn’t hear
me cry because he had fallen asleep; he was high AF. Haha. Chale, that session
was deep for me. I shot and edited the video all by myself too. Then I put it
out on YouTube. Years down the line, I’m still making money from that project.
It sounds
like South Africa was really tough on you.
Naah. I
wouldn’t necessarily use the word tough. In my opinion, it was the best place
to be. It helped me find myself. In retrospect, I could say it was tough on me,
but chale, Ghana was tougher. In Ghana, I had dreams which weren’t working, I
had dreams but I couldn’t make any money out of them. And it’s because at that
time of my life, the system wasn’t working like it is now.
I feel you. Even now, there are still many problems.
Exactly! A
lot of people still complain about the structures and stuff, and they aren’t
wrong, but I’ve told myself that I don’t want to become part of the complaining
bunch. I just want to appreciate whatever is working and hope that things get
better.
Ok. Focusing
on the positives, right?! But where did you live in SA? Joburg?
No, I lived
in Pretoria. Hatfield, to be precise.
And how about
the name of the music school you attended?
It’s called
Emendy Multimedia Institute.
Ok. Could you
name some of the people you’ve collaborated with?
I’ve worked
with Black Coffee. Don Jazzy; we produced a song for the Big Brother 2017
housemates. I worked with the late Robbie Malinga. I produced Ofei’s song where
he featured Pato Ranking, did Robbie Adams song where he featured Stonebwoy. These
are just a few of them chale, but I’ve done a lot. Davido, the late Sound
Sultan, Una Rams, Falz. I also mixed many of the songs on Kwesi Arthur’s Songs of Jacob album. Sometimes, I’m
amazed at myself. The other day, I was going through my folder and I realized
I’ve worked with almost 200 artists in my catalogue. That’s crazy, especially
when I think of where I came from. Pffff!
That’s
phenomenal chale. Congrats! What would you say have been some of your struggles
and successes tho since you decided to embark on a professional music career?
For the
struggles, I’d say people not wanting to pay for my craft and others trying to
underpay. Then there were those who also tried to downplay my knowledge. They
think if you’re not as big as Kiddominant or those other big name producers,
then you don’t deserve to charge them at a certain level. Another issue was not
getting the credit man deserved, especially when it came to publishing. People
would try to cheat me. But most of these things happened at a time when I
didn’t know much about the music business. I know better know now, so I don’t
consider them struggles anymore. For the upsides or success, I’ve won two
awards, of which a Grammy is one of them, I’ve been recognized as one of the
successful alumni from my school in South Africa and endorsed by them as well.
I failed all my pre-tertiary education, so to put my heart and soul into this
and get recognised by my school, it really means a lot to me. C-Tea, up on the
school’s wall of fame with guys such as DJ Maphorisa and Timo ODV.
Oh interesting! Have you ever been invited to give a talk at your alma mater?
Oh yeah! I
did a number of those before I even returned to Ghana. Even being here in
Ghana, I’ve received invitations to give virtual talks to the students in
collaboration with other mixing engineers and mastering engineers.
Nice to know
you’re sharing your knowledge with those who have decided to follow the path
you took. But tell me C-Tea, do you think you get radio love, especially here
in Ghana?
No, I wouldn’t say so. Or lemme say not really, because now I think people are beginning to show me love. But don’t blame the guys on radio. I’m partly to blame for that; I don’t promote my stuff that much, so if my stuff doesn’t make it onto radio, I can’t be mad at them. I’ve rather been low key, trying to focus on the company I established with my guy, which is The Cloud Audio. Yeah, that’s what I’ve been drawn into lately, more than being a producer or a musician, because I’m trying to ensure that what we’ve established becomes well-grounded, so we can empower other people.
Ok. What tho
brought about the change? What do you think made radio start paying attention
to you? Is it the Grammy win?
Noooo. It
wasn’t the Grammy. Haha. It’s like this; you can’t interview someone who has
nothing doing. That’s it. I really haven’t had anything to give them for them
to interview me, so why would they invite me to interviews? I don’t have
anything I’m promoting so I don’t see why I need to advertise myself. But that’s
why I have my social media pages to keep my fans and followers updated with
what I’m up to.
But at least,
certain songs you’ve produced have been hits and they’ve enjoyed massive
airplay. Right?
Yeah, people
know the songs but they don’t know who’s behind the songs on production because
I’ve been hiding in the background. That’s how I prefer it. So I can’t blame
the radio guys.
You’ve said that
you’re still benefitting from [the songs on] the I’m Alive project, which you
uploaded on YouTube. What’s your YouTube looking like?
I don’t have
a huge followership or lots of subscriptions on YouTube because I’m not
consistent on posting content. But that’s fine. I’m looking at posting more
going ahead.
Is there
anything you consider as industry drama?
Gatekeepers! In my opinion, they’re the epitome of industry drama.
Hahaha.
Gatekeepers eh?
Oh yeah! I
don’t want to go too far. But I believe everyone who is reading knows who
gatekeepers are. Just imagine you’re going to a club, all dressed up, but you
get to the door and the bouncer tells you that you’re not allowed in.
Meanwhile, you’re the one going to spend your hard-earned money. Those are the
gatekeepers, and we hate them. Nobody likes bouncers, who likes a bouncer?
Nobody!
Hahaha…
Exactly!
So who’re the
artists you’re currently feeling? The guys you feel are doing amazing stuff.
Honestly, I
can’t give specific names because I barely listen to music. I only passively
listen to music when I’m out. I don’t think I know any new artists save for
those I know personally. If I happen to be watching telly at home and your
stuff comes on, I may have the time to view and appreciate your stuff. Outside
of that tho, I can’t say I listen to music. If it’s not my Chris Brown, forget.
Hahaha…
But hey, I’m
feeling Sabaga, Sablar, Yeyo. Then there’s Kelvin Black, Gyakie and Ofei. These
are guys whom I know personally, are close to me, and I see trying hard to do
their best. Che Wulaam in the States too.
Ok. Let’s
talk about fashion. How deep into fashion are you?
I’m not deep
into fashion like that. I like to look simple, I just like to show up looking
okay. I don’t like to smell bad. Even when I wear chale wote, I should look
simple and clean, and someone should be able to see me and say ‘Mmm… this guy
smells good.’ I’m not into styling myself and stuff like that; I do that only
when I’m shooting a video or it’s for a particular purpose. Otherwise, that’s
not my kind of thing. I don’t think my closet is even filled with clothes. All
I think I can say about fashion is I love Puma.
Haha. Yeah, I
see that. You’ve got on a Puma tracksuit, socks and slides. That’s one of the
first things I noticed tonight.
Yeah, a hint
here and there. That should suffice. Haha
So you’d say Puma is your go-to brand?
Yeah. They
keep it simple and nice. Simple like me.
Well, I
agree. I’ve also got a pair of Pumas on. Haha.
Yeah, I
noticed it too. I’ve got a pair of those myself.
Oh yeah?!
Nice! So let’s play a quick game. Nothing too difficult…
I hope I’m
not going to fail at this like I did for my JSS and SSS exams. Haha…
Photo credit: C-Tea Beat
Oh naah! No
failiure. There’s no marking scheme. Haha. I’ll just ask you some questions;
each of them has two options to choose from so you just tell me which is your
preference.
Alright!
Sharp, let’s try it!
Kenkey or
Fufu?
Hm! As I dey
come here sef, I chop fufu so I no even want chop anything. I’m a full Kwahu
man so I like my fufu.
Haha. Ok.
Drink and Drive or Smoke and Fly?
Drink and
Drive.
Hip-Hop or
R&B?
R&B.
Tall or Short
Women?
Anything
goes, as long as they’re thick. But my girlfriend is short so I’d choose her.
All Black or
All White?
Anything
goes. I know I look good in black but my personal preference is white because I
want to shine. However, I’ve realized that a lot of times when I wear black, I
get a lot of compliments.
Ayy. Pop Corn
or Plantain Chips?
Hm! Plantain
chips forever!
Haha.
Plantain chips forever. Ok. Music Video or Audio?
Music video!
I like to see botoss!
Hahaha…
I like to see
creativity, basically. So yeah…
Ok. Club or
Origin?
Hm! Club!
Those guys need to sponsor me. They
don’t know how deep my love for Club is. As you can see, I’m drinking Club…
Photo credit: C-Tea Beat
Yeah, with a
straw.
Yeah, that’s
my cocktail.
Hahaha. T-shirt
or Buttoned Shirt?
T-shirt.
Android or
iOS?
iOS! I had my
first iOS in 2007. And I’ve never looked back. Prior to that, I’d used Nokia,
Panasonic, LG. But since the iPhone came into my life, that’s been it.
Haha. Ok.
Beach Front or Lake Front?
I like both
of them for different reasons.
Last
question. Netflix and Chill or Go Dancing?
Netflix and
Chill for me.
Nice! So going forward, what should we expect from C-Tea?
Guys, I don’t
want to lie to you chale. Don’t expect anything from me. Just expect the fact
that I exist, and I’m alive. That’s all.
Hahaha. Ok.
But before we end this interesting conversation, how did the Grammy win make
you feel? First of all, could you tell us how you got to meet Black
Coffee?
Like I
mentioned earlier, I have an artist friend called Una Rams in SA. He and his
family held me down during my time there, but I also worked with him and he’s
currently doing great. So it happened that he went back to his hometown for a performance,
and Black Coffee was also billed to perform at that concert. Now, the guy who
was driving Black Coffee to the show was playing an Una Rams song called ‘Girls
Like You’ in the car and Black Coffee was like ‘Who’s this guy? I like him. His
music is good.’ And the driver tells him, so he’s like ‘I’d like to meet him.’
When they finally met, Black Coffee was like ‘Let’s have a session. Who’s your
producer?’, and Una mentioned my name. So Black Coffee asked us to link up, and
we did. We went to his studio, made some music, and later, he helped us by
letting his management company handle our stuff for us. He also used to invite
us to his birthday parties. Further down the line, he started sending us
materials to work on for some big name guys; guys’ whose names I can’t mention
because of confidentiality. He also opened doors for me on the international
market. Later, we did a song called ‘Flava’ which made it onto his album because
he really liked the song…
Oh nice!
Yeah, and
here we are chale. We ended up with a Grammy nomination, and to top it all off,
we won. Winning made my life make sense to me; I feel it was better than any
birthday celebration I ever had. Haha. I’ve been in the music game for close to
fifteen (15) years and I never had any substantial form of recognition; well, I
was awarded the Best South African-based Music Producer by the Ghana Music
Awards South Africa in 2018, and I’ve won nothing since. Even in Ghana, I’ve
never been nominated for nothing as a producer. So, for me to just climb the
ladder…
To the top!…
Yeah! To the
topmost point, to the point where [almost] everyone is trying to get, is definitely
worth it and it’s a great feeling. To the [new] artists who are trying to get
to that level, sorry guys. I beat you to it. Haha. But keep going after your
dreams; it’s possible and you can do it too. If C-Tea did it, you can.
When the news dropped that the album had won …
Chale, I
shouted. I danced. I was so excited and I literally said to myself ‘This is a
good feeling and I want to carry on with this energy!’ And in retrospect, chale
I like how I move. I don’t move with a lot of people. I don’t follow the crowd.
I don’t do what everybody wants. I just do what’s right and I do it at the
right time. See? Sometimes, you need to understand yourself to find the right
things. I’ve never been someone to chase after every other artist. Till date,
the only person I want to be in the studio with is Chris Brown, and I know
should it ever happen, I’m going to impact his life.
Oh, so you’re
looking forward to working with Chris Brown?
Forreal chale!
You’ll see it. Don’t worry! Unless I die. Even if he’s fifty (50) years old,
that song will make him look thirteen (13) years old.
Haha. Have
you got your plaque from the Recording Academy yet?
No, I don’t
get a plaque. I get a certificate indicating that I’m a Grammy winning
producer. You only get a plaque when you’ve contributed about 50% playtime to a
project.
Ohok.
Yeah
It’s been
interesting talking to you C-Tea.
Thanks chale.
And thank you
for hosting us. We’re grateful.
But hey, I
still got something I’d like to share with the people. Perfection will only
exist when you constantly practise. Keep up with the practice, and you’ll end
up perfect. I no dey flex, I just dey enjoy masef because I’m actually grateful
to be where I am today. It’s by God’s grace. There’s surely someone out there
reading this who also wants to win a Grammy, but after winning the Grammy, what
happens?
True. The
goal mustn’t be winning a Grammy.
I am excited about
it because it has happened. I actually spoke it into existence. But now that I
have it, what do I do with that status? Would you want me to be that friend of
yours who won a Grammy, but never did anything with it? I don’t want to be that
person. So I need to keep perfecting myself, because that’s the only way I’d
attain perfection.
Real talk! I
forgot to ask tho. Are you working with a lot more Ghanaian artists now?
Yeah, I
prefer to work more with upcoming artists than with mainstream artists.
Why’s that?
Is it easier to mold them or easier for you to see each other on a certain
level?
Naaah! Come
on chale! I’m a king maker. Anything I touch, turns out nice. Like I told you,
even if I get to work with Chris Brown when he’s fifty (50), I’ll make him
sound like a thirteen (13) year old. That’s the confidence I speak with. So I’m
saying, as an upcoming artist, if I touch you, your life will never be the
same. Why then, would I spend my time on someone who’s already made? Come on
chale! Remember, just one song from C-Tea can change your life, once you
believe in what I’ve done for you. If you don’t believe in me, don’t come to me
because it won’t work. I can even give you 50 beats and you’ll never blow
because it’s all about your belief. I believe in only three (3) things; belief,
faith, and trust. I could add hope but hope and belief are similar so… If you
trust in me, you believe in me, so when I tell you something through my faith,
I expect you to have belief! Remember you met a guy outside who said he’s where
he’s currently at because a word of advice I gave him once when I gave him a
lift kept him going? And that’s just advice, not even money. So yeah.
Last question. How much do you usually charge for your services?
Oh, when it
comes to music, I could inflate the figures. But now that I’m a Grammy winner, it’ll
be at least $30,000 per beat. Once you have a Grammy as a producer, your price
goes up. But I can’t charge a regular Ghanaian artist that sum because they
don’t have that kind of money, so I would have to deal with the labels. That’s what
I’m working towards. So now, I’m at home making beats and prepping myself for
the right market. Not just the local guys. With my current status, it’ll be
easier to turn guys who I pick into notable acts. Remember, there’s always a
head for a train.
Hahaha. It’s
been mad inspiring and interesting talking to you C-Tea. I really enjoyed
myself, and it was an honour to get to hear your story. Thanks again. Bless up!
Thanks. I
enjoyed myself too chale. Bless up!
Inspiring!
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